On the product pages, I wanted to recreate some of the tactile feel of the physical product. The layout and shapes are inspired by the form of Ariosa’s coffee bags using cut edges and structured sections to echo the packaging and create a consistent visual language. Each page highlights tasting notes, origin and roast details in a way that feels informative without being overwhelming. I also simplified the subscription experience, breaking it down into a more intuitive flow so users can easily understand their options and sign up without friction. Overall, the project was about finding the right balance between brand and usability by creating something that feels distinctive to Ariosa while still being straightforward and effective as a shopping experience.