To begin I conducted research into competitors such as Astrid & Miyu to analyse their navigation structures and filtering systems. I found that many successful jewellery brands implemented mega menus which provided an intuitive way for users to filter products by categories, styles or collections. I saw an opportunity to integrate a similar structure into Bonds' website to help ensure users they would no longer get lost or frustrated while browsing. The client also wanted a visual facelift for their brand without undergoing a full rebranding process. This meant refining their existing visual identity to convey more luxury. I worked with the client to select new typefaces and a refined colour palette that elevated the brand's overall aesthetic. We were able to create a more sophisticated and visually appealing site that better aligned with the client’s goals. The updated website helped position Bonds Jewellers as a more premium brand in the online space while resolving the navigational issues that had previously frustrated their users.