The site is centered around a six-week antenatal course, so the structure is built to answer the main questions straight away—what the course is, who it’s for, when it runs, and what you’ll gain from it. This information is prioritised high up the page and broken into clear, repeatable sections so users can scan and understand the offering in seconds.

A big focus was the sign-up and enquiry flow. Rather than burying it, the experience is designed to keep it visible and accessible throughout the journey. Users are guided towards leaving their details without friction, whether they’re ready to book or just want more information. The aim was to reduce hesitation and make that step feel simple and low effort.

The design itself supports this clarity. It uses a soft, calm visual approach that reflects the tone of the service, while keeping layouts structured and easy to follow. There’s a clear rhythm to the content so users can move through the page without feeling overwhelmed.

Overall, the site is designed to be direct and reassuring—helping expectant parents quickly understand what’s being offered and easily take the next step to sign up or enquire.